life events / life lounge modules

LIFE EVENTS MARKETING

How do you reach consumers between the ages of 18 and 25 years old? Make an emotional connection using life events.

Life events such as graduation, marriage and starting a career provide the perfect opportunity to start a dialog with members of Gen Y. Life events cause Gen Yers to pause, ask questions and search for answers. Most importantly, life events trigger financial behaviors.

With Subcat's Life Lounge Modules, you can provide members with answers to their financial questions, as well as offer resources to help them make informed financial decisions during this important time. The modules contain articles and resources relevant to Gen Y, as well fresh new ways to package your products and services. View the Life Lounge Modules.

See Subcat's Life Lounge Modules in action:

First City Credit Union's CityLife
Pacific Service Credit Unions Life 101

Life Events Campaigns
Subcat also uses life events to position and package traditional marketing efforts such as product brochures and direct mail. This unique strategy helps marketing efforts cut through the clutter and resonant with Gen Yers.