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James Flores Bio

James Flores is co-founder and president of Subcat, a marketing and design agency which helps credit unions reach subcategories of the general population including kids, teens, young adult, and family markets.

Prior to starting Subcat, he was vice president, marketing services for Liberty, where he oversaw the development of their youth marketing program, boom! and Planet M. He began his credit union career at Beckman Employees Credit Union as a marketing communications specialist. He also worked for White & Cromer Public Relations, with accounts such as Ocean Pacific and Teenage Mutant Ninja Turtles apparel. James has a B.A. in Communications and a minor in music.

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Experience & References
California/Nevada Youth Involvement Network
Credit Union National Association (CUNA)
Michigan Credit Union League
Marketing Association of Credit Unions (MAC)
National Youth Involvement Board (NYIB)
North Carolina Credit Union League
Ohio Credit Union League
Pennsylvania Credit Union League
Wisconsin Credit Union League