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FAMILY MONEY NEWSLETTER

For many parents, teaching their kids about money doesn't come naturally. Yet, for most children, their first exposure to financial education comes from their parents.

Subcat's Family Money™ Newsletter is designed to help parents, particularly Gen X moms, raise money-smart kids and make the most of the family paycheck.

Why focus on Gen X moms?

Research shows that today's mom serves as the CFO (Chief Financial Officer) of the household. A majority of American moms are responsible for the household budget, balancing the checkbook and paying the bills. Companies who want to reach kids need to go through mom first – and they better be ready to talk to a different kind of mom.

Moms today are nothing like their boomer moms. For starters, the average mom is a Gen Xer who grew up with MTV, has a tattoo (32%), is web-savvy and attended college.

With topics such as "Seven Ways to Help Preschoolers Learn About Money," "Money-Smart Games for the Whole Family" and "Saving for College," your credit union will become a financial partner with mom.

For more information, including prices and samples, call (714) 447-1110.